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Breaden Studio was founded by Iain Breaden, a Head of Marketing with 15 years’ experience. Breaden Studio was launched to offer marketing that actually works for how brand teams and agencies operate today, by doing marketing properly. The process has been described as “strategically driven, boringly effective”.

Our model brings together two sides of marketing intelligence: specialists who dig deep into audiences, cultures, and behaviours; and generalists who step back, spot patterns, and find growth opportunities—combining sharp insight with strategy to create campaigns that attract, engage, and convert.

This mix makes our marketing strategies both rooted in real customer insight and bold enough to spark future-focused ideas. The result is marketing that connects with culture, drives creativity, and delivers commercially smart outcomes that grow your brand and business.

AWARDS & PARTNERS

  • As a Google Ads Partner, I bring clients tried-and-tested expertise that cuts through the fluff. I’ve hit Google’s top standards, meaning campaigns are sharply optimised, on-target, and always performing at their best.

    Clients get early access to tools, priority support, and data-driven insights.

  • Clients gain a partner deeply versed in the fundamentals and advanced strategies of modern marketing.

    This program has sharpened my expertise in critical areas such as brand management, customer segmentation, and positioning, all essential for crafting campaigns that are both strategically sound and impactful.

  • As a Microsoft Ads partner, I bring clients direct access to Microsoft's advanced advertising tools, industry insights, and priority support, enabling us to run more targeted and efficient campaigns.

    This partnership ensures that clients benefit from the latest ad innovations and optimisations tailored to maximise their reach and ROI on the Microsoft Advertising platform.

  • Sweathead’s by strategy expert Mark Pollard focuses on structured thinking, emotional intelligence, and practical tools enables me to pinpoint what truly matters to audiences and brands.

    This training empowers me to deliver clear, impactful strategies that connect deeply with customers, eliminate unnecessary complexities, and drive measurable results.

OUR VALUES

We believe marketing only works when it’s open, collaborative, and rooted in the real world—not trapped in boardrooms, inflated budgets, or the same old thinking.

The best strategies don’t come from echo chambers. They come from diverse perspectives, sharper questions, and a mix of minds.

That’s why we work flexibly and inclusively—bringing in the right people for the brief, not just whoever’s on the payroll. It keeps us closer to culture, focused on what matters, and able to deliver ideas that are fresh, relevant, and commercially effective. Strategically driven, and boringly effective… by doing marketing properly.