Marketing works best when it’s clear what problem you’re trying to solve. Too many digital marketing plans jump straight to channels, SEO, PPC, social etc without agreeing who you’re targeting, what you want them to think or do, and why you should win. That’s not strategy. That’s activity.

I help businesses build digital marketing strategies that are based on evidence, not trends. Clear choices, clear priorities, and a plan that actually guides decision-making.

I’m a digital marketing strategy consultant in Glasgow, working with businesses that want structure before spend. My approach is heavily influenced by the strategic frameworks taught through the Marketing Week Mini MBA, focusing on fundamentals like market orientation, segmentation, positioning, and competitive advantage.

We start with diagnosis. That means understanding your market, your customers, and your competitors. Who are you really for? What problem do you solve better than anyone else? Where are you strong — and where are you not?

From there, we define a clear strategy:

• Who you’re targeting (and who you’re not)

• What you want to be known for

• How marketing supports commercial goals

• Where digital channels genuinely add value

Only once those decisions are made do we move into tactics. SEO, PPC, display, content, email — each channel earns its place based on what it can contribute, not because it’s fashionable or easy to buy.

The output is a clear digital marketing strategy you can actually use. No 60-page decks. No vague ambition statements. Just focused thinking, clear priorities, and a plan that helps you spend money more effectively.