A Specialist Digital Marketing Agency for Travel and Hotel Companies
Helping leading travel and hospitality businesses grow with AI-enabled, tried and tested marketing.
Marketing travel and hospitality brands is fundamentally different from marketing most other sectors. Demand is seasonal, competition is intense, and customers are comparing dozens of options before making a decision. Add global OTAs, metasearch platforms and constantly shifting search behaviour, and the margin for error becomes very small.
At Breaden Studio, we are a specialist digital marketing agency for travel and hotel companies. We help hospitality brands grow direct bookings, improve efficiency and build long-term brand strength through what we describe as tediously effective marketing.
No hype. No shortcuts. Just work that delivers.
Travel and Hospitality Marketing Specialists
We work exclusively with travel, hotel and hospitality brands, partnering closely with in-house marketing and commercial teams. Our experience means we understand the realities of the sector, including:
How travellers research, compare and book accommodation
The role of OTAs and metasearch, and how to compete with them sustainably
The balance between short-term performance and long-term brand building
How to plan marketing around peak, shoulder and off-peak demand
Our previous and current clients include Village Hotel, Crerar Hotels, Cameron House, Atholl Estates and Maryculter House. Each has required a different approach, but all share the same commercial focus on profitable growth.
Our Core Digital Marketing Services for Travel and Hotels:
PPC for Travel and Hospitality
Paid search remains one of the strongest booking drivers in travel when it is managed properly.
We plan and manage PPC campaigns across Google and Microsoft Ads, focusing on:
Brand protection against OTAs
High-intent non-brand search demand
Seasonal offers, packages and experiences
Cost control through disciplined structure and bidding
AI supports optimisation, but strategy leads. Performance is measured against revenue, not vanity metrics.
Travel SEO
SEO in the travel sector is competitive, but it remains one of the most valuable long-term channels.
Our Travel SEO work focuses on:
Destination and experience-led search demand
Hotel, room type and local attraction visibility
Technical SEO that supports fast, mobile-first booking journeys
Improving click-through and conversion from organic search
The goal is not more traffic. The goal is the right traffic.
Metasearch Marketing
Metasearch is essential for most hotel brands, but it must be managed carefully.
We help travel and hospitality businesses:
Improve visibility across key metasearch platforms
Control bidding efficiency and reduce unnecessary commission
Align metasearch activity with PPC and brand strategy
Increase the share of direct bookings
Metasearch should support your wider marketing strategy, not dominate it.
Email Marketing
Email remains one of the highest-returning channels in hospitality when it is done properly.
We create email marketing strategies that support:
Pre-stay, in-stay and post-stay communication
Repeat bookings and loyalty
Seasonal reactivation
Promotion of packages, events and experiences
AI assists with timing and segmentation, but messaging is always brand-led and guest-focused.
Social Media and Social Media Advertising
Social media plays a key role in shaping perception and influencing booking decisions.
We manage:
Organic social strategies that reinforce brand positioning
Paid social campaigns that support awareness, consideration and bookings
Creative that reflects the real guest experience
Targeting based on behaviour and intent, not assumptions
Social media should support commercial outcomes, not just engagement.
AI-Enabled, Strategy-Led Marketing
We use AI where it adds value, particularly in analysis, optimisation and insight. We do not use it as a replacement for strategy or experience.
Everything we deliver is built on:
Clear commercial objectives
Robust measurement and reporting
Proven marketing principles
Deep sector knowledge
This is what we mean by tediously effective marketing. It is disciplined, methodical and focused on results.
Why Studio Breaden
Specialists in travel and hospitality marketing
Proven experience with leading hotel and destination brands
A strategic partner, not a tactical supplier
AI-enabled execution guided by human expertise
If you are a travel or hotel brand looking to improve direct bookings, increase efficiency and strengthen your digital marketing, we would be happy to talk.
Why Reddit Should Be Central to Your 2026 Social Strategy
Reddit has quietly become one of the most powerful platforms in digital culture. Why?…because it runs on something every marketer claims to care about “real community”.
While most brands crowd the same spaces and chase the same formats, Reddit sits in the background hosting millions of active, topic-driven discussions that shape opinions and influence decisions. If your social strategy ignores it, you are leaving insight, reach and relevance off the table.
The most honest conversations on the internet
Reddit is built differently. Subreddits aren’t just pages. They are cultures with their own tone, rules and expectations. That structure creates conversations that actually mean something. People share real experiences, real frustrations and real recommendations without the polish that dominates other social channels.
For marketers, this is unmatched. You get unfiltered sentiment, emerging behaviours and decision drivers in their rawest form. If you want to understand the why behind your audience, Reddit will tell you before any dashboard does.
A platform that works across the funnel
Reddit gives you two strong routes in. You can listen, join discussions and build credibility organically or you can run targeted campaigns through Reddit Ads Manager to reach people at the exact moment they are exploring a topic.
This dual approach means Reddit doesn’t just sit at the top of the funnel. It supports awareness, consideration and conversion. A rare blend for a platform built on community rather than content creators.
Where most brands stumble
The challenge is simple. Each community has its own code. Get the tone wrong and people will let you know. Reddit users value authenticity and will reject anything that feels forced or sales-driven.
That is why so many brands avoid the platform. They fear getting it wrong. But that gap is exactly where the opportunity lives. The brands that take the time to understand the culture will find a space with less competition and higher trust.
The AI advantage no one is talking about
Reddit has become a key source of training data for major AI models. When AI tools look for human context, lived experiences or grounded product opinions…they look to Reddit.
Meaning your visibility on Reddit directly impacts your visibility in AI-driven search, automated recommendations and generative answers. If people are talking about your brand, product or category on Reddit, AI sees you. If they aren’t, you are invisible to the next generation of search.
Reddit has become part of the new SEO ecosystem.
Time to Stop sitting on the sidelines
Reddit is no longer an optional channel for marketers who want to stay ahead. It is a strategic tool for understanding audiences, shaping demand and strengthening AI era visibility.
The brands that learn how to engage authentically will be the ones with the advantage as social behaviour and search behaviour continue to merge.
SEO and GEO Marketing Strategies
What is SEO?
Search Engine Optimisation (SEO) is the craft of getting your site found on traditional search engines like Google and Bing. It’s about matching user intent with relevant content, technical health, and authority, so you rank higher, earn clicks, and convert.
What is GEO?
Generative Engine Optimisation (GEO) is optimisation for AI-powered search, think ChatGPT, Google SGE, and other generative assistants. Instead of fighting for blue links, you optimise to be the source these models pull from or the answer they surface. The goal isn’t just ranking — it’s being referenced.
SEO Best Practice
Lead with intent: Target queries people actually search for and structure your content to answer them clearly.
Technical hygiene: Fast load times, mobile-first design, structured data, and correct canonicalisation.
Content depth: Create useful, scannable content that genuinely helps people.
Authority signals: Build credibility through backlinks, citations, and engagement.
Measure what matters: Focus on traffic quality and conversions, not vanity metrics.
GEO Best Practice
Answer-first content: Format information so AI can extract short, accurate answers (TL;DRs, bullets, facts).
Source clarity: Use citations, schema, and structured data to make your content easily traceable.
Chunk & label: Break information into clear headings, FAQs, and labelled sections for machine readability.
Keep it factual: Use concise, neutral language for content designed to be quoted or summarised.
Optimise for prompts: Consider how users phrase conversational queries to assistants — and answer those flows.
Monitor attribution: Track when and how AI tools surface or reference your content.
The Point
SEO gets you noticed. GEO gets you quoted. At their core, they’re chasing the same thing — strong, credible, well-structured content that answers real questions better than anyone else. The difference is where it shows up: SEO earns you visibility on Google, while GEO helps your expertise surface in AI-driven search results. Do both well, and you’re not just ranking — you’re recognised.