A Specialist Digital Marketing Agency for Travel and Hotel Companies
Helping leading travel and hospitality businesses grow with AI-enabled, tried and tested marketing.
Marketing travel and hospitality brands is fundamentally different from marketing most other sectors. Demand is seasonal, competition is intense, and customers are comparing dozens of options before making a decision. Add global OTAs, metasearch platforms and constantly shifting search behaviour, and the margin for error becomes very small.
At Breaden Studio, we are a specialist digital marketing agency for travel and hotel companies. We help hospitality brands grow direct bookings, improve efficiency and build long-term brand strength through what we describe as tediously effective marketing.
No hype. No shortcuts. Just work that delivers.
Travel and Hospitality Marketing Specialists
We work exclusively with travel, hotel and hospitality brands, partnering closely with in-house marketing and commercial teams. Our experience means we understand the realities of the sector, including:
How travellers research, compare and book accommodation
The role of OTAs and metasearch, and how to compete with them sustainably
The balance between short-term performance and long-term brand building
How to plan marketing around peak, shoulder and off-peak demand
Our previous and current clients include Village Hotel, Crerar Hotels, Cameron House, Atholl Estates and Maryculter House. Each has required a different approach, but all share the same commercial focus on profitable growth.
Our Core Digital Marketing Services for Travel and Hotels:
PPC for Travel and Hospitality
Paid search remains one of the strongest booking drivers in travel when it is managed properly.
We plan and manage PPC campaigns across Google and Microsoft Ads, focusing on:
Brand protection against OTAs
High-intent non-brand search demand
Seasonal offers, packages and experiences
Cost control through disciplined structure and bidding
AI supports optimisation, but strategy leads. Performance is measured against revenue, not vanity metrics.
Travel SEO
SEO in the travel sector is competitive, but it remains one of the most valuable long-term channels.
Our Travel SEO work focuses on:
Destination and experience-led search demand
Hotel, room type and local attraction visibility
Technical SEO that supports fast, mobile-first booking journeys
Improving click-through and conversion from organic search
The goal is not more traffic. The goal is the right traffic.
Metasearch Marketing
Metasearch is essential for most hotel brands, but it must be managed carefully.
We help travel and hospitality businesses:
Improve visibility across key metasearch platforms
Control bidding efficiency and reduce unnecessary commission
Align metasearch activity with PPC and brand strategy
Increase the share of direct bookings
Metasearch should support your wider marketing strategy, not dominate it.
Email Marketing
Email remains one of the highest-returning channels in hospitality when it is done properly.
We create email marketing strategies that support:
Pre-stay, in-stay and post-stay communication
Repeat bookings and loyalty
Seasonal reactivation
Promotion of packages, events and experiences
AI assists with timing and segmentation, but messaging is always brand-led and guest-focused.
Social Media and Social Media Advertising
Social media plays a key role in shaping perception and influencing booking decisions.
We manage:
Organic social strategies that reinforce brand positioning
Paid social campaigns that support awareness, consideration and bookings
Creative that reflects the real guest experience
Targeting based on behaviour and intent, not assumptions
Social media should support commercial outcomes, not just engagement.
AI-Enabled, Strategy-Led Marketing
We use AI where it adds value, particularly in analysis, optimisation and insight. We do not use it as a replacement for strategy or experience.
Everything we deliver is built on:
Clear commercial objectives
Robust measurement and reporting
Proven marketing principles
Deep sector knowledge
This is what we mean by tediously effective marketing. It is disciplined, methodical and focused on results.
Why Studio Breaden
Specialists in travel and hospitality marketing
Proven experience with leading hotel and destination brands
A strategic partner, not a tactical supplier
AI-enabled execution guided by human expertise
If you are a travel or hotel brand looking to improve direct bookings, increase efficiency and strengthen your digital marketing, we would be happy to talk.
