SEO and GEO Marketing Strategies
What is SEO?
Search Engine Optimisation (SEO) is the craft of getting your site found on traditional search engines like Google and Bing. It’s about matching user intent with relevant content, technical health, and authority, so you rank higher, earn clicks, and convert.
What is GEO?
Generative Engine Optimisation (GEO) is optimisation for AI-powered search, think ChatGPT, Google SGE, and other generative assistants. Instead of fighting for blue links, you optimise to be the source these models pull from or the answer they surface. The goal isn’t just ranking — it’s being referenced.
SEO Best Practice
Lead with intent: Target queries people actually search for and structure your content to answer them clearly.
Technical hygiene: Fast load times, mobile-first design, structured data, and correct canonicalisation.
Content depth: Create useful, scannable content that genuinely helps people.
Authority signals: Build credibility through backlinks, citations, and engagement.
Measure what matters: Focus on traffic quality and conversions, not vanity metrics.
GEO Best Practice
Answer-first content: Format information so AI can extract short, accurate answers (TL;DRs, bullets, facts).
Source clarity: Use citations, schema, and structured data to make your content easily traceable.
Chunk & label: Break information into clear headings, FAQs, and labelled sections for machine readability.
Keep it factual: Use concise, neutral language for content designed to be quoted or summarised.
Optimise for prompts: Consider how users phrase conversational queries to assistants — and answer those flows.
Monitor attribution: Track when and how AI tools surface or reference your content.
The Point
SEO gets you noticed. GEO gets you quoted. At their core, they’re chasing the same thing — strong, credible, well-structured content that answers real questions better than anyone else. The difference is where it shows up: SEO earns you visibility on Google, while GEO helps your expertise surface in AI-driven search results. Do both well, and you’re not just ranking — you’re recognised.
